Monthly Archives: July 2009

Facebook Marketing 101 for Business

Astra World
Astra World

Last Saturday, I was invited to an event by AstraWorld to share some insight on how to use facebook for business. It was their soft launching of the AstraWorld community.

In this presentation I try to depict these points here:

For what?
What you can get from using facebook as one of your business and marketing tools.

How Get to know with the “Social Network”
Why you need to know about facebook and what are the odds.

The tools
Introducing you to facebook tools that will help your presence in facebook and communicate with your targets.

How to measure it? Continue reading Facebook Marketing 101 for Business

Fundamental Concepts and Theories in Knowledge Management

These are my note on the first session of Strategic Knowledge Management.

What drived company from the past up until now:

Cost (70’s) –> quality –> speed –> creativity (21st century)

This is why knowledge management is important. Because it can drive creativity and as a repository of it.

Industrial economy (commercial products) –> knowledge economy(service and expertise)

These two will be a business outcome to the company.

Some new customer expectation includes:

Step by Step Facebook as Seen on

step by step facebook on
step by step facebook on

Today, I was opening and found an interesting flash banner that was an ad by GramediaShop.

In case you haven’t heard about it, it’s an online book store that sells books from all KKG publishers, such as Elex Media Komputindo, GPU, etc. So it’s not like the normal Gramedia book store we usually see at the mall. This is more like a direct channel from the publishers itself to you.

Well, what surprised me was that Step by Step Facebook was there on the homepage of Well, it’s not the only book that is getting the exposure.  Continue reading Step by Step Facebook as Seen on

Free Step by Step Facebook Sample Chapter

This is a glimpse of what you can read on Step by Step Facebook. I give you a sample chapter on the third chapter.  This is the table of contents:

1. Apa Itu Facebook?
1.1 Mengapa Social Networking?
1.2 Mari Berkenalan dengan facebook
1.3 Kelebihan dan Kekurangan facebook
1.4 The Next facebook

2. Menjaring Teman

2.1        Daftarkan Saya

2.2        Mengenal Rumah Anda di facebook

2.3        Mengelola Account dan Profil

2.4        Semua Hal Tentang Foto

2.4.1 Menambahkan Album dan Foto

2.4.2 Berbagi Foto

2.4.3 Memberi Tag pada Foto

2.5        Menambahkan Video

2.6        Semua Hal Tentang Teman

2.6.1 Apa itu Teman di facebook?

2.6.2 Menjaring Teman

2.6.3 Menerima Pemintaan Menjadi Teman

2.6.4 Mengelola Daftar Teman

2.7        Bergabung dengan Komunitas Continue reading Free Step by Step Facebook Sample Chapter