Archive for July, 2009

Facebook Marketing 101 for Business

Last Saturday, I was invited to an event by AstraWorld to share some insight on how to use facebook for business. It was their soft launching of the AstraWorld community.
In this presentation I try to depict these points here:
For what?
What you can get from using facebook as one of your business and marketing tools.
How Get [...]

facebook, free downloads, presentation, speaking

Fundamental Concepts and Theories in Knowledge Management

These are my note on the first session of Strategic Knowledge Management.
What drived company from the past up until now:

Cost (70’s) –> quality –> speed –> creativity (21st century)
This is why knowledge management is important. Because it can drive creativity and as a repository of it.
Industrial economy (commercial products) –> knowledge economy(service and expertise)
These two [...]

college, strategic knowledge management

Step by Step Facebook as Seen on Kompas.com

Today, I was opening kompas.com and found an interesting flash banner that was an ad by GramediaShop.
In case you haven’t heard about it, it’s an online book store that sells books from all KKG publishers, such as Elex Media Komputindo, GPU, etc. So it’s not like the normal Gramedia book store we usually see at [...]

media expose, writings

Free Step by Step Facebook Sample Chapter

This is a glimpse of what you can read on Step by Step Facebook. I give you a sample chapter on the third chapter.  This is the table of contents:
1. Apa Itu Facebook?
1.1 Mengapa Social Networking?
1.2 Mari Berkenalan dengan facebook
1.3 Kelebihan dan Kekurangan facebook
1.4 The Next facebook
2. Menjaring Teman
2.1        Daftarkan Saya
2.2        Mengenal Rumah Anda di facebook
2.3        Mengelola Account dan [...]

facebook, free downloads, social media, writings