Archive for November, 2009
Be A Rock Star in The New Wave Marketing Era
Merujuk kepada salah satu artikel di Surfing The New Wave Marketing, Nokia patut diacungi jempol karena telah mentransformasikan produk yang dimilikinya menjadi sebuah Co-Creation. Produk sebagai salah satu elemen Marketing-Mix di era Legacy Marketing cenderung statis, bersifat satu arah, dan berasal dari satu sumber (produsen). Namun, di era New Wave Marketing Co-Creation maknanya cenderung lebih [...]
Who Said We Can’t Take Advise from A Villain with Super Powers?
I have been watching the heroes, TV series since season one and quite fond of it. This series gave away some new perspectives about the word “heroes” itself. It is really something compare to seeing marvel’s super heroes parade (note superman, batman, spidey, etc). Usually in this kind of story, we all idolize the good [...]
Getting The Vibe from Facebook Application
Last week I was invited to University of Indonesia as a guest lecturer at the Psychology faculty. I was at two consumer psychology classes. The presentation was an overview on how to make a great facebook application in order to help them on their assignment. Which is to made a concept of a facebook application [...]
