Monthly Archives: November 2009

Be A Rock Star in The New Wave Marketing Era

Nokia Calling All InnovatorsMerujuk kepada salah satu artikel di Surfing The New Wave Marketing, Nokia patut diacungi jempol karena telah mentransformasikan produk yang dimilikinya menjadi sebuah Co-Creation. Produk sebagai salah satu elemen Marketing-Mix di era Legacy Marketing cenderung statis, bersifat satu arah, dan berasal dari satu sumber (produsen). Namun, di era New Wave Marketing Co-Creation maknanya cenderung lebih dinamis, bersifat interaktif, dan berasal dari multi-sumber.

Nokia melakukannya dengan Communicator yang pengembangannya mendapat masukan dari komunitas konsumen. Berbagai komponen dan fitur ponselnya juga bisa berasal dari multi-sumber, bukan dari satu produsen. Desainnya bisa dari Eropa, komponen-komponennya dari Cina, sementara aplikasinya buatan Amerika.

Bahkan belakangan ini Nokia melibatkan konsumen dengan komunitas developer dari seluruh dunia lewat Forum Nokia. Di sini Nokia membuka dirinya dan membekali Continue reading Be A Rock Star in The New Wave Marketing Era

Who Said We Can’t Take Advise from A Villain with Super Powers?


I have been watching the heroes, TV series since season one and quite fond of it. This series gave away some new perspectives about the word “heroes” itself. It is really something compare to seeing marvel’s super heroes parade (note superman, batman, spidey, etc).

Usually in this kind of story, we all idolize the good guy and mock on the bad guy. This is the story where everything is as clear as black and white. Unfortunately, real life doesn’t always have that luxury. Something that the heroes series is closer to. Suddenly you might find life is grey. And while you get older you find more greyness, like your hair for instance ūüėÄ

And I’m thinking it is only sane that we take advise from good guys, but it is also not that insane to take advise from the bad guys. As I watched Heroes season 3, Chapter Three ‚ÄĒ Building 26 I find this scene particularly interesting because of these lines by Sylar. Yes, Sylar is the dreadful brain man who eats brain belongs to other people with abilities to have their powers. Being a successful villain from season 1 to 4 while others get killed less than 1 season he must have something.

In this scene he was trying to teach something to a young rascal with abilities. This was what Continue reading Who Said We Can’t Take Advise from A Villain with Super Powers?

Getting The Vibe from Facebook Application

Last week I was invited to University of Indonesia as a guest lecturer at the Psychology faculty.¬† I was at two consumer psychology classes. The presentation was an overview on how to make a great facebook application in order to help them on their assignment. Which is to made a concept of a facebook application that promote a faculty’s event called Dapur (Tenda Purnama) 2010. The facebook application should have a great consumer experience design. So no techies here, but it should give you a clear view about facebook application.

Too bad I can’t access facebook on the class, so no demo there. It’s hard to explain these kind of stuff with out watching it on action ūüôĀ I’ve included some links on the case studies if you want to try the application or for further reading.

The presentation started by explaining the current condition of facebook application. This is the agenda:

  • The¬†Stat of facebook application
  • The¬†Apps
  • Basic¬†Interactions
  • How¬†to¬†Make¬†The¬†Apps
  • Case¬†Studies
  • Some¬†Key¬†Notes

From my perspective there are 4 ways to make a facebook application. It doesn’t always have to be from the tough way of start from scratch like what Burger King did with the Whopper Sacrifice.

  1. Use existing apps
  2. Connect existing services Connect existing services
  3. Start from scratch
    ‚Äď Just¬†apps
    ‚Äď Custom apps Custom¬†apps
  4. Collaborate with existing apps Collaborate with existing apps

Note that sometimes the facebook application doesn’t stand alone. A facebook page or a web links maybe required depends on what the application objectives.

You can check the whole presentation below. Continue reading Getting The Vibe from Facebook Application