Cara Pintar Eksis di Media Sosial

Cara Pintar Eksis di Media Sosial

Beberapa bulan lalu, saya diundang menjadi pembicara di salah satu acara hasil kerja sama antara Dell Indonesia, Gramedia, dan Elex Media Komputindo. Topiknya tidak lain soal media sosial.

Peserta yang datang cukup ramai. Bahkan sampai ada pembaca buku terdahulu yang ikut serta karena mengetahui event ini dari facebook saya. Profil pesertanya juga beragam. Ada yang lagi mau kuliah, admin twitter komunitas penggemar Harry Potter, admin media sosial di radio, karyawan, dan lainnya.

Foto Bersama setelah Acara
Foto Bersama setelah Acara

Yang mau kuliah ingin tahu bagaimana caranya bisa cari kenalan dan beasiswa di luar negri. Yang admin komunitas ingin tahu bagaimana caranya bagi waktu mengelola akun sosial media pribadi dan komunitasnya.

Jadi, walaupun media sosial sudah cukup lama ada dan Indonesia termasuk salah satu negara yang kecanduan facebook dan twitter, ternyata masih banyak pertanyaan seputar penggunaannya.

Acara ini ternyata yang pertama dari serangkaian event yang direncanakan. Jadi, dag dig dug juga. Namun, semua berjalan sukses dan baik peserta ataupun penyelenggara sama-sama puas.

Berikut foto bersama dengan beberapa peserta yang menang kuis sebagai bukti kesuksesannya. Di sini semuanya juga tersenyum lebar. Menambah keyakinan saya suksesnya acara.

Sayangnya Gramedia Grand Indonesia, sebagai tempat acara yang keren itu, tidak lama dikecilkan tinggal satu lantai saja. Jadi, kami termasuk orang-orang yang terakhir yang menggunakan lantai tersebut.

Cara Pintar Eksis di Media Sosial
Cara Pintar Eksis di Media Sosial

Tidak disangka salah satu peserta meliput acaranya. Liputan tampil di Pedoman News dan bisa dilihat di sini Jejaring Sosial, Sarana HRD Menseleksi Calon karyawan. Terima kasih sekali sudah diliput.

Buat Anda semua yang tidak sempat datang ke acara, silakan menyimak materi presentasinya di bawah ini. Materi presentasi kali ini disusun tidak hanya berdasarkan referensi terbaru tentang social media, tetapi juga pengalaman pribadi sebagai pengguna sosial media secara pribadi dan profesional. Kebetulan ngadmin dan mengatur strategi media sosial di kantor juga.

Jadi, silakan dinikmati dan jika berkenan beri tahu bagaimana komentar Anda.

[slideshare id=15468602&doc=carapintareksisdimediasosialuploadver-121203104350-phpapp02]

Cara Pintar Eksis di Media Sosial — Presentation Transcript

  • 1. Sartika KurnialiAttention: content slightly adjusted for Indonesian people
  • 2. Your social media account is the virtual versionof you.And what you put online:1. Can be reach by almost everyone2. “Always” going to be there3. Can improve or destroy your real life4. Little chance can be undoSo, think hard before hitting the button.
  • 3. So, What’s Up Doc?• The Reality Check• The Rock Stars• The Cheat Sheet
  • 4. Where I Need to Be, Unless I’m “in” or Want to be “in” China or RussiaFacebook Dominates Global Current State of Social Media: TheSocial Network Traffic Big Four Social Media Companies: A Cheat Sheet
  • 5. Now, Have You Googled Yourself Recently?
  • 6. http://twopcharts.com/twoplist.php?source=gl
  • 7. http://twopcharts.com/twoplist?source=id
  • 8. Takeaways• Most rock stars are artists, politicians, and portals• Most rock stars in the end made money using their social mediaSo, can we be a rock star too? Maybe notquite the same, but enough to make makeyou rock.
  • 9. 1.
  • 10. Some people even use false name, somepeople tempted to fake importantinformation, but the best way is just beyourself.Unless… you want to be anonymous orcreate an alternate you.
  • 11. 2.
  • 12. It’s easy to sign up, but be prepared to keepthings running.Update, upload, add, tag, share, likefollow, connect, delete, unfollow, unlike, unfriend, etc.
  • 13. No alay!?3.
  • 14. Alay (or 4L4Y, Anak Layangan or AnakLebay) is a pop culture phenomenon inIndonesia. It is a stereotype describingsomething “tacky” and “cheesy”.http://en.wikipedia.org/wiki/AlayThis one is tricky because if it’s donecorrectly might be entertaining, butoverdoing it might backfire at you. And it’snot for everyone to applied. Mostly worksfor amateur or professional entertainers.
  • 15. 4.
  • 16. Just remember this from the previous slide:What you put online:1. Can be reach by almost everyone2. “Always” going to be there3. Can improve or destroy your real life4. Little chance can be undoSo, stay away from social media when you aregalau (same meaning as feeling empty,restless, anxiety, mellow)!
  • 17. 5.
  • 18. Your followers and peers in social media areyour assets.Good ones or bad ones, any real relation ornot, people associates you with them.Go get the good ones!
  • 19. 6. Make newfriends
  • 20. Don’t be 4L (loe lagi loe lagi)! = Don’t justhangout with the same people that you meetface to face everyday.Connect with long time friends or even youridol, and meet new people with something torelate to.Let’s go back to those time when we type “ASLpls”, but this time do it with elegance. It’s stillpolite to say hi and introduce yourself if youwant to get more conversation!
  • 21. 7.
  • 22. Somehow being an expert or extrovert helpsyou to get more followers.Somehow having more followers means youhave larger influence.Somehow having larger influence means youcan get recognition or monetize it.For me, I still prefer quality over quantity.Partly because I’m an introvert.
  • 23. 8.
  • 24. So many brands use social media to hold quizwith prizes.They are non-organically want more and morefollowers and brand recognition.That means you must agressivelymention, tag, invite, and somehow “e-bully”your friend’s social media to get the prize.Nobody likes a bully, even an e-bully.
  • 25. 9.
  • 26. With so many social media accounts:1. Choose wisely which ones you are really going to use2. Find tools and ways to connect them as it easier to do maintenance
  • 27. 10.
  • 28. Your are still living in the real life, so:1. Don’t get addicted with social media.2. Live your real life. Don’t just stalking others news feed. Its still your life and it’s what happened in real life that gets channeled to your social media.
  • 29. Need More consultation?

5 thoughts on “Cara Pintar Eksis di Media Sosial

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