review
CEO Speaks, Carrefour on Growth
A few weeks ago I went with friends of mine to this event. It’s a routine event at BINUS BUSINESS SCHOOL called CEO Speaks. In this event you can get real insight from CEOs from some of the big and prominent companies in Indonesia. Not theriotically, but based on real case. Something you don’t get [...]
The BPM Dummies, Free Download
What is business process management (BPM)? It’s a dicipline to design, control, analyze, and improve operational business processes allowing process improvement methodology and enabling technology to be affectively combined, automating execution and coordinating human participation. We already heard about previous process-centric management approach like six sigma, and lean in the past. So, what makes it [...]
Be A Rock Star in The New Wave Marketing Era
Merujuk kepada salah satu artikel di Surfing The New Wave Marketing, Nokia patut diacungi jempol karena telah mentransformasikan produk yang dimilikinya menjadi sebuah Co-Creation. Produk sebagai salah satu elemen Marketing-Mix di era Legacy Marketing cenderung statis, bersifat satu arah, dan berasal dari satu sumber (produsen). Namun, di era New Wave Marketing Co-Creation maknanya cenderung lebih [...]
Web Comparison, International Consumer Product: Nokia, Samsung Mobile, Sony Ericsson
This is a group presentation we did on class. Here we did a comparison for 3 international consumer product. In this case they were Nokia, Samsung Mobile, Sony Ericsson. You might find it interesting. Before jumping into the comparison in detail, I want to highlight some points, such as how cell phones (They are the [...]
Microsoft is Transforming Your Body into A Wii Remote Controller
Playing game will never be the same again. It’s been a long time since parents are complaining about how playing video games makes their children just sit at home in front of the television and getting obesity. The game console companies had been revolutionized their game by including body movement into the action. And Wii [...]
