company
CEO Speaks, Carrefour on Growth
A few weeks ago I went with friends of mine to this event. It’s a routine event at BINUS BUSINESS SCHOOL called CEO Speaks. In this event you can get real insight from CEOs from some of the big and prominent companies in Indonesia. Not theriotically, but based on real case. Something you don’t get [...]
Be A Rock Star in The New Wave Marketing Era
Merujuk kepada salah satu artikel di Surfing The New Wave Marketing, Nokia patut diacungi jempol karena telah mentransformasikan produk yang dimilikinya menjadi sebuah Co-Creation. Produk sebagai salah satu elemen Marketing-Mix di era Legacy Marketing cenderung statis, bersifat satu arah, dan berasal dari satu sumber (produsen). Namun, di era New Wave Marketing Co-Creation maknanya cenderung lebih [...]
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