Category Archives: presentations

my presentations

Bagaimana Caranya Memulai Ngeblog?

Bagaimana Caranya Memulai Ngeblog?

Setelah undangan menjadi pembicara yang pertama membahas media sosial, beruntung saya dapat undangan kedua dari Dell Indonesia, Gramedia, dan Elex Media Komputindo. Kali ini acara diadakan di Gramedia Puri Indah.

Topik yang dibahas kali ini tentang blog. Walau dititipkan panitia acara agar materi dibahas khusus untuk wanita, ternyata banyak peserta pria pula yang datang. Ada suami-suami yang menemani istrinya. Saya ingat ada sepasang suami istri yang datang ternyata punya usaha akupuntur bersama. Ada seorang ibu yang cukup berumur, tetapi mahir IT nya. Ibu ini juga datang bersama suaminya sambil membuka Continue reading

Cara Pintar Eksis di Media Sosial

Cara Pintar Eksis di Media Sosial

Beberapa bulan lalu, saya diundang menjadi pembicara di salah satu acara hasil kerja sama antara Dell Indonesia, Gramedia, dan Elex Media Komputindo. Topiknya tidak lain soal media sosial.

Peserta yang datang cukup ramai. Bahkan sampai ada pembaca buku terdahulu yang ikut serta karena mengetahui event ini dari facebook saya. Profil pesertanya juga beragam. Ada yang lagi mau kuliah, admin twitter komunitas penggemar Harry Potter, admin media sosial di radio, karyawan, dan lainnya.

Foto Bersama setelah Acara
Foto Bersama setelah Acara

Yang mau kuliah ingin tahu bagaimana caranya Continue reading

Laris Manis Jualan Online, E-Commerce di Indonesia

This the presentation, Laris Manis Jualan Online, E-Commerce di Indonesia for my latest event in Bahasa.

The presentation talked about:

  • Apa itu E-commerce atau jualan online?
  • Apa yang bisa dijual online?
  • Kenapa jualan online?
  • E-commerce Hari Ini (evolusi e-commerce, keadaan saat ini, wawasan dari Cina)
  • Kesempatan dan Tantangan (social commerce, group buying)
    Ambil Hikmahnya (Amazon.com, Zappos.com, dan sharing pengalaman lokal)

[slideshare id=10493724&doc=111126larismanisjualanonline-111207014359-phpapp01]

Download Step by Step Facebook The Next Level

Getting The Vibe from Facebook Application

Last week I was invited to University of Indonesia as a guest lecturer at the Psychology faculty.¬† I was at two consumer psychology classes. The presentation was an overview on how to make a great facebook application in order to help them on their assignment. Which is to made a concept of a facebook application that promote a faculty’s event called Dapur (Tenda Purnama) 2010. The facebook application should have a great consumer experience design. So no techies here, but it should give you a clear view about facebook application.

Too bad I can’t access facebook on the class, so no demo there. It’s hard to explain these kind of stuff with out watching it on action ūüôĀ I’ve included some links on the case studies if you want to try the application or for further reading.

The presentation started by explaining the current condition of facebook application. This is the agenda:

  • The¬†Stat of facebook application
  • The¬†Apps
  • Basic¬†Interactions
  • How¬†to¬†Make¬†The¬†Apps
  • Case¬†Studies
  • Some¬†Key¬†Notes

From my perspective there are 4 ways to make a facebook application. It doesn’t always have to be from the tough way of start from scratch like what Burger King did with the Whopper Sacrifice.

  1. Use existing apps
  2. Connect existing services Connect existing services
  3. Start from scratch
    ‚Äď Just¬†apps
    ‚Äď Custom apps Custom¬†apps
  4. Collaborate with existing apps Collaborate with existing apps

Note that sometimes the facebook application doesn’t stand alone. A facebook page or a web links maybe required depends on what the application objectives.

You can check the whole presentation below. Continue reading

Step by Step Facebook The Next Level

Facebook Marketing 101 for Business

Astra World
Astra World

Last Saturday, I was invited to an event by AstraWorld to share some insight on how to use facebook for business. It was their soft launching of the AstraWorld community.

In this presentation I try to depict these points here:

For what?
What you can get from using facebook as one of your business and marketing tools.

How Get to know with the ‚ÄúSocial Network‚ÄĚ
Why you need to know about facebook and what are the odds.

The tools
Introducing you to facebook tools that will help your presence in facebook and communicate with your targets.

How to measure it? Continue reading