Last week I was invited to University of Indonesia as a guest lecturer at the Psychology faculty. I was at two consumer psychology classes. The presentation was an overview on how to make a great facebook application in order to help them on their assignment. Which is to made a concept of a facebook application that promote a faculty’s event called Dapur (Tenda Purnama) 2010. The facebook application should have a great consumer experience design. So no techies here, but it should give you a clear view about facebook application.
Too bad I can’t access facebook on the class, so no demo there. It’s hard to explain these kind of stuff with out watching it on action 🙁 I’ve included some links on the case studies if you want to try the application or for further reading.
The presentation started by explaining the current condition of facebook application. This is the agenda:
- The Stat of facebook application
- The Apps
- Basic Interactions
- How to Make The Apps
- Case Studies
- Some Key Notes
From my perspective there are 4 ways to make a facebook application. It doesn’t always have to be from the tough way of start from scratch like what Burger King did with the Whopper Sacrifice.
- Use existing apps
- Connect existing services Connect existing services
- Start from scratch
– Just apps
– Custom apps Custom apps
- Collaborate with existing apps Collaborate with existing apps
Note that sometimes the facebook application doesn’t stand alone. A facebook page or a web links maybe required depends on what the application objectives.
You can check the whole presentation below.
Download the presentation here or through slideshare (only registered user).
Since there is still time I also presented the Facebook Marketing 101 for Business.