Be A Rock Star in The New Wave Marketing Era
Merujuk kepada salah satu artikel di Surfing The New Wave Marketing, Nokia patut diacungi jempol karena telah mentransformasikan produk yang dimilikinya menjadi sebuah Co-Creation. Produk sebagai salah satu elemen Marketing-Mix di era Legacy Marketing cenderung statis, bersifat satu arah, dan berasal dari satu sumber (produsen). Namun, di era New Wave Marketing Co-Creation maknanya cenderung lebih dinamis, bersifat interaktif, dan berasal dari multi-sumber.
Nokia melakukannya dengan Communicator yang pengembangannya mendapat masukan dari komunitas konsumen. Berbagai komponen dan fitur ponselnya juga bisa berasal dari multi-sumber, bukan dari satu produsen. Desainnya bisa dari Eropa, komponen-komponennya dari Cina, sementara aplikasinya buatan Amerika.
Bahkan belakangan ini Nokia melibatkan konsumen dengan komunitas developer dari seluruh dunia lewat Forum Nokia. Di sini Nokia membuka dirinya dan membekali
Read the rest of this entry »
Who Said We Can’t Take Advise from A Villain with Super Powers?
heroes
I have been watching the heroes, TV series since season one and quite fond of it. This series gave away some new perspectives about the word “heroes” itself. It is really something compare to seeing marvel’s super heroes parade (note superman, batman, spidey, etc).
Usually in this kind of story, we all idolize the good guy and mock on the bad guy. This is the story where everything is as clear as black and white. Unfortunately, real life doesn’t always have that luxury. Something that the heroes series is closer to. Suddenly you might find life is grey. And while you get older you find more greyness, like your hair for instance 
And I’m thinking it is only sane that we take advise from good guys, but it is also not that insane to take advise from the bad guys. As I watched Heroes season 3, Chapter Three — Building 26 I find this scene particularly interesting because of these lines by Sylar. Yes, Sylar is the dreadful brain man who eats brain belongs to other people with abilities to have their powers. Being a successful villain from season 1 to 4 while others get killed less than 1 season he must have something.
In this scene he was trying to teach something to a young rascal with abilities. This was what
Read the rest of this entry »
Getting The Vibe from Facebook Application
Last week I was invited to University of Indonesia as a guest lecturer at the Psychology faculty. I was at two consumer psychology classes. The presentation was an overview on how to make a great facebook application in order to help them on their assignment. Which is to made a concept of a facebook application that promote a faculty’s event called Dapur (Tenda Purnama) 2010. The facebook application should have a great consumer experience design. So no techies here, but it should give you a clear view about facebook application.
Too bad I can’t access facebook on the class, so no demo there. It’s hard to explain these kind of stuff with out watching it on action 
I’ve included some links on the case studies if you want to try the application or for further reading.
The presentation started by explaining the current condition of facebook application. This is the agenda:
- The Stat of facebook application
- The Apps
- Basic Interactions
- How to Make The Apps
- Case Studies
- Some Key Notes
From my perspective there are 4 ways to make a facebook application. It doesn’t always have to be from the tough way of start from scratch like what Burger King did with the Whopper Sacrifice.
- Use existing apps
- Connect existing services Connect existing services
- Start from scratch
– Just apps
– Custom apps Custom apps - Collaborate with existing apps Collaborate with existing apps
Note that sometimes the facebook application doesn’t stand alone. A facebook page or a web links maybe required depends on what the application objectives.
You can check the whole presentation below.
Read the rest of this entry »
Role of Social Media Applications on The Internet in Knowledge Management Process
This is just yet another my college assignment on Strategic Knowledge Management. In this paper I tried to find a connection between knowledge management and the hype of social media.
Abstract
Application of knowledge management on the Internet is increasing. This is because the Internet offers new opportunities to use the knowledge assets, defining new types of knowledge assets, and spread even outside the organization. On the Internet itself now appears social media as a system of Internet-based knowledge sharing. Social media itself is nothing new, but now has changed into enabling more interactions in a more interactive ways and the number of the users has increased more then ever. The results showed knowledge management and social media have almost the same components. This allows the role of social media on the application of knowledge management, such as a collaboration tool with a clear business objective.
So, here it is and tell me
Read the rest of this entry »
The Strategic Potential of The Internet, Strategy and the Internet
The Strategic Potential of The Internet
Many have argued that the Internet renders strategy obsolete. In reality, the opposite is true. Because the Internet tends to weaken industry profitability without providing proprietary operational advantages, it is more important than ever for companies to distinguish themselves through strategy. The winners will be those that view the Internet as a complement to, not a cannibal of, traditional ways of competing.
This is another group presentation we did on Corporate IT Strategy class. The presentation will walk you through a paper called The Strategic Potential of The Internet, Strategy and the Internet by Michael E. Porter published by Harvard Business Review or the HBR. Since all HBR paper is a looooong one, you might find this helpful.
Still though, read the whole paper to get in touch with the very inspirational minds of Mr. Porter. You can find the paper here:
This paper talked how people especially business so eager to jump into the intenet and made a big deal out of it. Not to mention to be the first mover myth. Remember the big dot com falls? But by doing so they had forgotten their strategy and just hoping everything will be settled after they used the internet.
Instead of doing so, Mr. Porter suggest that we use the internet as a complement and that the internet hype (and so called the new economy) is making its way to the end. And that every thing with an “e” must be merged into the business strategy. Eventually the “e” factor will become
Read the rest of this entry »
