Be A Rock Star in The New Wave Marketing Era
Merujuk kepada salah satu artikel di Surfing The New Wave Marketing, Nokia patut diacungi jempol karena telah mentransformasikan produk yang dimilikinya menjadi sebuah Co-Creation. Produk sebagai salah satu elemen Marketing-Mix di era Legacy Marketing cenderung statis, bersifat satu arah, dan berasal dari satu sumber (produsen). Namun, di era New Wave Marketing Co-Creation maknanya cenderung lebih [...]
The Strategic Potential of The Internet, Strategy and the Internet
Many have argued that the Internet renders strategy obsolete. In reality, the opposite is true. Because the Internet tends to weaken industry profitability without providing proprietary operational advantages, it is more important than ever for companies to distinguish themselves through strategy. The winners will be those that view the Internet as a complement to, not [...]
