This is a group presentation we did on class. Here we did a comparison for 3 international consumer product. In this case they were Nokia, Samsung Mobile, Sony Ericsson. You might find it interesting. Before jumping into the comparison in detail, I want to highlight some points, such as how cell phones (They are the big 3 in cell phones industry) has evolved and why web is important for these companies?
- Most cellphone user internet literature and familiar with e-commerce.
- User diversity
- User need detail info of the product (specification, dimention,etc)
- Upgrade/download system or other application (even can drive more profit)
- Vendors need third party development to improve their platform
You also can find some unique characteristics in these webs, such as:
- Region based websites
- Cool flash usages
- Aps store
- Microsite for certain products (mostly flash based)
- Mobile site
- Different sites for different kinds of users incl. developers
- Social media integrated (campaign, etc)
Find out more about it on this presentation and tell me which one is the best web according to you