Web Comparison

Web Comparison, International Consumer Product: Nokia, Samsung Mobile, Sony Ericsson

web comparison 300x169 Web Comparison, International Consumer Product: Nokia, Samsung Mobile, Sony Ericsson

Web Comparison

This is a group presentation we did on class. Here we did a comparison for 3 international consumer product. In this case they were Nokia, Samsung Mobile, Sony Ericsson. You might find it interesting.  Before jumping into the comparison in detail, I want to highlight some points, such as how cell phones (They are the big 3 in cell phones industry) has evolved and why web is important for these companies?

  • Most cellphone user internet literature and familiar with e-commerce.
  • User diversity
  • User need detail info of the product (specification, dimention,etc)
  • Upgrade/download system or other application  (even can drive more profit)
  • Vendors need third party development to improve their platform

You also can find some unique characteristics in these webs, such as:

  • Region based websites
  • Cool flash usages
  • Aps store
  • Microsite for certain products (mostly flash based)
  • Mobile site
  • Different sites for different kinds of users incl. developers
  • Social media integrated (campaign, etc)

Find out more about it on this presentation and tell me which one is the best web according to you icon smile Web Comparison, International Consumer Product: Nokia, Samsung Mobile, Sony Ericsson

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